On the Road
With Chris Mueller
I have some very good news for White Labs
customers. I have moved to Colorado to open a Midwest office. This will
allow me to concentrate on the Midwest, a key region in terms of
brewing, as well as to get out to the East Coast more often.
I should know, because I lived in Denver until about
five years ago. It was there where I became interested in craft brewing
and homebrewing. This is no surprise, as the Denver area has spawned
many craft-brewing converts over the years and is home to the annual
Great American Beer Festival, which is arguably the most important beer
get-together in the country.
Colorado also holds a special place for me because it
was where I met my wife, Jennifer.
I moved to San Diego after visiting there on
business, having been taken in by its warm climate and easygoing
culture. It was there where I met Chris White, who at that time was
producing liquid brewers yeast for local homebrewers and breweries.
I thought it was an amazing product. I wondered,
"Why dont more people know about it?"
I liked it so much I became a partner with Chris to
bring his product to the next level. This was in July of 1997.
(Editors note: During Muellers first month,
sales tripled, and the company immediately outgrew its production
facilities. It has since moved to larger quarters.)
During those first few years, there were not a lot of
sales for me to do, because we didnt have the capacity to produce
That has changed, of course, and now we now have more
staff and production equipment. But at the time, I had to turn to doing
things that were less thrilling for me, like deciding what computer
system to buy.
These are the normal activities one must perform at a
growing company, and I was happy to do them.
But luckily we have passed most of these hurdles,
leaving me able to concentrate once again on what I enjoy most, working
with customers to fulfill their needs.
There is no better place to concentrate on these tasks than in
Colorado, the heart of brewing.
Chris Mueller is Vice President of White Labs.