International sales on the rise
Wherever you drink beer, you’re likely to find
White Labs yeast.
The company has reported a sharp increase in
international sales. The increase may be due in part to the growing
interest abroad in craft brewing, said Mike
Greenblatt, White Labs general manager.
White Labs has worked hard to make international
transactions easy and efficient. Greenblatt has researched international
regulations to minimize and in some cases eliminate delays at the
"We put a lot of effort into preparing the
proper paperwork for each country," he said.
For instance, when researching Australian
regulations, Greenblatt found that the business number should be
included with each order. Now there are no holdups at the border and
clients receive the yeast overnight, as easy and fast as if they were
located in the next city.
"Doing things right makes sure the yeast gets
there in a timely manner," Greenblatt said.
The results seem to be showing. In one recent week,
the company made new inroads into several nations including Turkey,
Costa Rica and Brazil.
The company has clients in every inhabited continent.
In Africa, clients include many in South Africa. Asian clients hail from
China, Japan, Hong Kong, and other countries
In Europe, the company has a growing list of clients
among new as well as established breweries. Client nations include
Germany, the Netherlands, the U.K., Spain and Belgium. There’s also
France, Italy, Denmark, Norway and Sweden.
White Labs yeast goes to most South American and
Central American countries including Chile, Venezuela and Argentina.
Mexico and the Bahamas are also big customers.
Regardless of the reasons for the increase in international sales,
the trend is a welcome one, officials report.