Brewers say they are using
Servomyces in every batch
(Servomyces is currently available in packages
suitable for professional brewers. Packages suitable for homebrewers are
planned for the future).
Sales have been brisk for a product sold by White
Labs Inc. that revolutionizes the way professional brewers work with
The product, Servomyces, has met and exceeded sales
expectations, said Chris Mueller, vice president of White Labs.
White Labs began selling Servomyces in North America
in early 2001 in an agreement with Lallemand Inc., which developed the
product in conjunction with scientists at Weinstephan University. White
Labs is the exclusive distributor of Servomyces to North American
To educate brewers about the benefits of Servomyces,
Lallemand executive James McLaren met with groups of interested brewers
in Marin and Las Vegas in June, accompanied by White Labs executives.
Brewers learned that Servomyces was created as an
all-natural product that would fit within Reinheitsgebot guidelines. For
years, brewers in Germany knew that adding zinc proves beneficial for
yeast. But the German Purity Laws, or Reinheitsgebot, restricts the use
So Servomyces began as an attempt to give brewers a
nutrient that would fit under the Purity Laws. What they created,
however, was something far more beneficial than they imagined.
Servomyces is a delivery system that supplies the
brewer’s yeast with an optimum environment for peak performance. And
it is economically priced so that it can be used in every batch.
In Europe the product is distributed live and added
to the yeast slurry. In North America it is delivered dead and added in
the last five to ten minutes of the boil.
"It is the most amazing product out on the
market," Mueller said. "The vast majority of brewers who have
tried it have made it a regular part of their brewing cycle. It offers
greater consistency from beer to beer, creates cleaner tasting beers and
saves brewers money."
Many brewers already know of the product’s
benefits. Peter Crowley, master brewer at Rock Bottom Chicago, has used
it longer than most, as he tested it before it went on the general
market. Today, he is a devoted convert.
His fermentations are a lot faster, sometimes two
days faster. Crowley also told us that there is a lot less sulfur
production than there used to be with his light lagers, one of his most
"I’m getting a lot more yeast growth with this
stuff. I use it every time I brew."
If Servomyces just created better tasting beers —
which it does — it would be a great product. But what makes it
revolutionary, White said, is its potential to save brewers big money.
Why? If brewers shave just one day off of
fermentation with each beer, they could increase their brewing capacity
exponentially. Instead of pouring money into new fermenters, brewers
could concentrate on buying more kegs, White said.
In addition to saving money, Servomyces can also help
spur sales. Greater consistency in yeast means greater consistency in
the beer, which could result in customer satisfaction and greater sales.
To try the product, call White Labs at
1-888-5-Yeast-5 or visit their web page at www.whitelabs.com. Tell them
you read about it in The Yeast Bank.
White Labs offers a steep volume discount on this
product. The normal price per package is $5.95. But brewers save
$24 when they buy 20 packages for $95. Call 1-888-5-Yeast-5 for more information.