Vials keep yeast safe
FOR HOMEBREW STORES -- What do you think of our new
vials? Check out www.yeastbank.com to see just how leakproof and
breakproof and shipping-friendly these are. We have tested them by
sending one to Australia and back. Not only did it arrive safely, it
A 7-hour lag time and a delicious IPA was enjoyed by
If you are interested in reading more about our new,
more durable vials, click here.
Stickers promote sales
FOR HOMEBREW STORES -- Store owners around the
country tell us that yeast recommendation stickers are responsible for
increasing sales by as much as 20 percent. First, a little explanation:
We offer free rolls of yeast choice stickers perfect for can kits, boxed
kits and recipe sheets. Just take a pen, mark one or two strains of
yeast that you would suggest for the beer and let the stickers convert
your customers to White Labs Liquid Yeast users.
This will do two great things: It will provide you
with better profits and more importantly, it will help your customers
make better beer, resulting in more beer being consumed by their
friends, which will steam-roll, resulting in all their friends buying
kits and supplies. You can retire rich in the Bahamas, all thanks to
placing the stickers on your can kits, boxed kits and recipe sheets.
Call us up and we will ship the stickers right out.
Youll have to make your own arrangements for your Bahamas trip,
Viagra for your yeast
FOR PROFESSIONAL BREWERS -- Lallemand, a major dry
yeast supplier for the wine, beer, and baking industry, has developed a
special yeast nutrient called Servomyces. We are working with Lallemand
to bring Servomyces to North America.
We tested the product in our laboratory. After
receiving incredible results, we knew we had to have Servomyces in our
product line. It fits into our philosophy of "We want the craft
brewers to have all the tools to make the best beer possible."
Why is it so great? Because it is the best way to
produce consistent brewing. Tests show 1/3 more yeast growth and
We are seeing one to two days less fermentation time.
Pete Crowley of Rock Bottom Chicago told us, "I
had my first generation finishing out in one-and-a-half days. I also had
a more consistent pitch from generation to generation. The yeast is
definitely healthy, happy and productive."
This could be the greatest asset to a brewers
consistency since the development of pitchable yeast slurries.
What is it? It is a patented product, natural, and additive-free. It
is the next generation. Because it is natural, it falls within the
Rienheitsgebot, or German brewing laws. We are working with Lallemand on
a home brewing package. Stay tuned for more details and release dates.
Brochure helps sell more
FOR HOMEBREW STORES -- We have produced a new Point
of Sale brochure that should be of interest to shop owners. It features
all the wine strains and a schedule for the platinum series. This is a
perfect format to use as a mailer. Just place your contact information
on it and send it out to your customers. It includes two outstanding
recipes from award-winning professional brewers.