Sales, White Labs Inc.
What is your role with White Labs? I started
with White Labs October 1, 2004. I am doing sales to commercial
breweries of all sizes, just for a few months now, primarily in the
United States thus far.
What do you like about your job? I enjoy
working more closely with more brewers and helping them to create brand
new beers and to improve existing beers. I also enjoy continually
learning more about brewing and fermentation.
Why did you get into the brewing world? Itís
more like brewing got into me. I had no choice in the matter.
What kinds of jobs did you hold in the past? I
worked at the Association of Brewers from 1987 to 2001. I was hired to
do data entry for articles for The New Brewer magazine. I did some
writing and editing of Homebrew Club News and Winners Circle columns for
Zymurgy. And then I wrote Brew News and feature articles. Itís kind of
a long story, but eventually I ended up as the executive director of the
Institute for Brewing Studies and organizing the speakers and topics for
the Craft Brewers Conference.
What do you like best about brewing? I love
the people, the new companies and the old historical breweries and
brewpubs from the smallest to the largest. There are amazingly talented
and dedicated people in brewing. There is so much rich brewing tradition
and heritage plus itís exciting to see brewing history in the making
as new beers and new traditions are evolving every year. Oh, and I like
the beers, too.
What are your other interests? Spending time with my wife and two
girls. Music, sometimes playing keyboards in reggae bands, but lately
more collecting CDs of rare or unreleased live concerts.
Where did you go to school? BA from University of Colorado; Short
Course in Brewing Technology, Siebel Institute, 1994.
What are your thoughts about the state of the
industry? I think it has clearly turned a corner for the positive
and we may be seeing another significant growth phase ahead of us during
the next five years or so.
Do you have anything to add? Itís great to be part of the White
Labs team. I also work with Ralph and Ralph, selling hops for Hopunion.
And I sell Rastal glassware for Chrisdec and lab equipment for 1-CUBE
from the Czech Republic.
Whatís in your fridge? Barley Creek Super Hop, Bellís
(several different), Bristol Edge City Double IPA, Flying Dog Heller
Hound Bock, Goose Island Christmas Ale, Magic Hat Chaotic Chemistry,
Middle Ages Tripel Crown, Ommegang, Pug Ryanís Morning Wood Wheat,
Oskar Blues Old Chub, Rogue Imperial Pale Ale, Sierra Nevada Celebration
Ale, Tabernash Oktoberfest, Twisted Pine Amber Ale, Weyerbacher
Raspberry Imperial Stout.