First micro in
N. Mexico has gigante ambitions
Over the phone, Jose Antonio Gonzales talks in such a businesslike
manner that one may forget he is starting something of a brewing
revolution in Mexico.
"My father was a distributor for beer for 15 to
20 years," said Gonzales, now 52. "I grew up around beer
warehouses. I love the business, the product. I thought that one day I
am going to make a brewery."
Gonzales opened up the first microbrewery in Northern
Mexico earlier this year and is facing the same opportunities and
challenges that the first small breweries in the United States faced
many years ago. His company, Consorcio Cervecero de Baja California, is
going up against several large breweries with nearly unlimited resources
and tight control over the market.
To overcome these challenges, Gonzales is seeking to
offer a better-tasting beer that residents of the city where he has
lived since he was 16 can be proud of. The response has been
overwhelming and Gonzales is already talking of doubling or tripling the
brewerys output. The beer is sold in bottles under the name Cerveza
"When you invest your money, you better be
successful. The only way to be successful is to provide quality products
and to match honesty with honesty," Gonzales said.
Gonzales invested heavily in the best equipment and
ingredients and recruited his head brewer, Davis Masa, from the Czech
Republic. He models his pilsner after the best brewing traditions of
"We are in the traditional process to make
beer," Gonzales said. "That means strictly the four elements:
water, malt, hops, and yeast. We dont use any other raw
The brewery and restaurant is located at Bulevar
Fundadores #2951, Tijuana, B.C. The telephone number is 52 66 38 86 62.